Girls That Invest: Building a 7-Figure Investing Community
See how finance and investing expert Simran Kaur scaled Girls That Invest into a thriving 7-figure community.
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Simran Kaur is on a mission to make investing accessible for women around the world. As the founder of , Simran has created a global community and financial literacy company that breaks down the barriers in the male-dominated world of finance by making investing less intimidating and more relatable.聽
Girls That Invest has one of the top global business podcasts, one of the world鈥檚 largest investing newsletters for women, a best-selling book, and an online investing course taken by thousands of women.
Here鈥檚 a snapshot of her success:
- Earns over $1M in annual revenue聽
- Has generated over 10 million podcast downloads聽
- Taught over 7,000 women how to invest through her online course聽
The Challenge: Diversifying Channels For Long-Term Growth
Girls That Invest has an audience of over half a million across TikTok and Instagram, and authentic content has been key to that growth. While the brand has to stay on top of the algorithm and incorporate social trends into its content to stay discoverable, diversification has been crucial for Girls That Invest鈥檚 growth and something Simran recommends all creators focus on.聽
鈥淒on鈥檛 rely solely on one platform,鈥 she says. 鈥淪ocial followings are fickle. Use social media to drive traffic to platforms you control, like a website, newsletter, or paid community.鈥 She adds, 鈥淲e鈥檝e built a strong email list through our newsletter, 鈥楽tock Market Tea,鈥 and focus on creating products we fully own, like our courses.鈥
As Simran and her team prioritized their own digital products, they needed a reliable platform to host their courses. The platform needed to be consistent with the brand they built on social so they could easily establish a relationship with their audience.聽
鈥淲e wanted to be able to figure out a way to host our course on a white-labeled platform that continued to innovate with the times,鈥 she says. 鈥淪omething that grew as our audience and, thus, our needs grew.鈥
After trying a combination of various platforms for email marketing, course hosting, and community management, Simran felt the tools were chaotic to manage and sought a way to consolidate everything.
The Solution: Switching to a Seamless and Supportive Platform
After learning about 快看成人漫画 from her mentor, Sophia Amoruso, as well as other creators who praised its ability to scale businesses, Simran decided to make the switch.聽
She was immediately impressed with how intuitive the platform was. 鈥淚t didn鈥檛 require a lot of technical knowledge to get started,鈥 she recalls. 鈥淎nd the support team was incredibly helpful. It took us less than 24 hours to move our content over.鈥
Simran also appreciated the all-in-one aspect, which gave her confidence to run the business smoothly.聽
鈥淚 could manage the website, products, marketing, and customer relationships from one dashboard,鈥 she says. 鈥淢ore importantly, as a business owner, it was easy for my team to understand and use. Software that is intuitive with a great user experience is a top priority as our business expands.鈥
Results: Increasing Membership by 50% and Earning $1M
Since switching to 快看成人漫画, Girls That Invest saw its cohort level increase by 50%. Simran believes this boost in business was due in part to 碍补箩补产颈鈥檚 sleek interface and easy payments 辫补驳别.听
鈥淸With 快看成人漫画], we can manage everything鈥攆rom course launches to customer relationships鈥攊n one place, allowing me to focus more on content creation and community building.鈥
Girls That Invest earns over $1M USD in revenue annually. While a small portion of its revenue comes from social ads, the majority comes from digital products like its investing masterclass, where it retains full ownership of the profits using 快看成人漫画.聽
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鈥淚t鈥檚 easy to chase likes and views because they feel like instant validation,鈥 says Simran. 鈥淪ocial media should be used to showcase a great idea, but don鈥檛 build your business on shaky foundations.鈥 She adds, 鈥溈炜闯扇寺 allows us to fully own our digital products; more importantly, it saves us time so that we can focus on what really drives our growth, which is creating really good content that turns into really good value adds for our customers.鈥
Looking Ahead: Developing New Offerings
As the business continues to flourish, Simran and her team want to increase community engagement and provide more opportunities for connection and learning. They plan to grow their platform to reach a broader audience, expand the Girls That Invest content to cater to different needs, and build collaborations to support their mission of promoting financial education.聽
鈥淲e look forward to developing new offerings and continuing to have a positive impact in the areas we serve while staying aligned with our core values,鈥 says Simran.
What began as a goal to teach more women about investing has grown into a global financial literacy company that earns seven figures annually. Simran鈥檚 advice for creators aspiring to reach the same levels? Start before you鈥檙e ready.聽
鈥淒on鈥檛 wait for everything to be perfect鈥攕tart now, learn as you go, and make adjustments along the way,鈥 she says. 鈥淚 launched my first cohort through Girls That Invest with no course prepared; I only pre-sold it to see if there was any interest. To my surprise, we had 500 students sign up! I thought it would be 50! The lesson? Focus on building a strong relationship with your audience.鈥
Ready to scale your community and course business? See how 碍补箩补产颈鈥檚 all-in-one platform can help.
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