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Repurposing existing content is a cost-effective strategy that generates great results for marketers and content creators.

A revealed that 46% of marketers found repurposed content delivered the best engagement, leads, and conversions compared to creating new content or simply updating existing materials.

Additionally, 65% viewed repurposing as the most budget-friendly approach.

So, what are some of the best practices for repurposing video content?

In this guide, we'll explore various innovative strategies for repurposing video content, showcasing examples that highlight the effectiveness of these approaches. Additionally, we’ll look at how to use tools like �쿴��������’s Creator Studio for creating and streamlining repurposed video content.

Ready to squeeze more life out of your existing video content? Check out this video where Drew Binsky shares his exact workflow to make the most of video content

What Is Repurposed Content?

Repurposed content means taking a piece of content you already made, like a video, blog post, or podcast, and transforming it into a new format or adapting it for a different platform or audience.

It's like recycling your best creative work.

For example, if you filmed a great 30-minute interview with an expert, you could chop it into smaller segments to share on Instagram or TikTok. Those bitesize clips can grab people's attention fast and drive them to watch the full interview.

This way, you can maximize the value of your original content by extending its reach and lifespan.

The goal is to reach more people by reshaping your content to fit different platforms. A long YouTube video works great on YouTube, but people scrolling Instagram want short, fun videos.

Instead of filming a whole new video, lets you reuse your best stuff in new ways.

Common forms of repurposed content include:

• A webinar transcribed and turned into a downloadable PDF guide or a series of blog posts.
• A long-form video interview edited into shorter clips for social media, highlighting key points or interesting quotes.
• An infographic deconstructed into individual statistics or facts for use in social media posts or expanded into a more detailed article or report.

By creatively adapting and reimagining content for different formats and platforms, you can enhance engagement, extend your reach, and achieve a higher return on your content creation efforts.

How To Repurpose Video Content In 4 Easy Steps

Breathing new life into old videos isn’t hard. You can freshen up existing content for new audiences without starting from scratch. It’s all about knowing what you want to achieve and finding creative ways to reshape what you already have.

Here are four easy steps to give your videos a fresh appeal and expanded reach.

1. Set Your Goals

The first step is to define your objectives.

• What do you hope to achieve by giving your old videos a new lease on life?
• Are you looking to increase your reach on social media, enhance your SEO, target a new audience, or perhaps provide value with educational content?
• How will repurposing help you reach your aims?

Setting clear, measurable goals will guide your repurposing strategy, helping you decide which content to repurpose and how to reshape it.

For instance, to boost social media engagement, you might focus on creating short, captivating clips from longer videos.

Or, if your primary business goal is lead generation, how can repurposed content contribute to this? 

You can convert a series of instructional videos into a downloadable guide. This could attract potential leads by offering valuable resources in exchange for contact details.

2. Pick Your Source Video

Begin by taking inventory of your existing video content. Look for videos that have performed well in the past. Their success indicates they resonate with your audience. 

High engagement rates, views, shares, and positive feedback indicate valuable content.

Additionally, consider evergreen content that remains relevant and can provide ongoing value to viewers.

You want videos that both performed well already and offer flexibility for reshaping. Educational, how-to, and thought-leadership videos are the best.

For example, an explainer video on “How SEO Works” has evergreen appeal. You can reuse it in various ways — short clips on Instagram, a blog transcription, podcast audio, etc.

Also, look for videos that can be easily segmented or have multiple key points that can stand alone when repurposed. For instance, a comprehensive webinar can be broken down into several short clips focusing on specific topics.

Some videos lend themselves better to certain formats than others. A detailed tutorial video, for example, is a great source for a step-by-step blog post or an instructional infographic.

On the other hand, a video featuring compelling customer testimonials might be ideal for creating quote graphics for social media or highlighting customer stories on your website.

The right video makes the repurposing process smoother and maximizes the chances of your repurposed content achieving its intended impact.

3. Choose Your Platform

The platform you select should align with your goals, target audience, and the nature of the repurposed content itself. Different platforms cater to different demographics, content preferences, and engagement behaviors.

For example, LinkedIn is known for its professional audience, making it an ideal platform for B2B content, industry insights, or career-related information.

Instagram and TikTok, on the other hand, attract a younger audience that prefers visually engaging and creative content. Understanding each platform's demographics helps you choose one that aligns with your target audience's profile.

Also, different platforms favor different content formats. YouTube is the go-to for longer video content. Instagram Stories and Reels are perfect for short, engaging clips, while Pinterest is ideal for infographics and visually appealing how-to guides.

Choose a platform that best suits the format of your repurposed content to ensure it resonates with the platform’s audience.

The way users engage with content also varies across platforms. 

X (formerly Twitter) is great for quick, real-time conversations and updates. With its diverse user base, Facebook supports a wide range of content types, from videos to detailed posts, and encourages community engagement through groups and comments.

Your choice of platform should directly support your marketing goals.

• If increasing website traffic is your aim, platforms that allow for direct links to your content, such as X or LinkedIn, are more beneficial.
• For brand awareness, visually-driven platforms like Instagram or YouTube can help showcase your brand's personality and values through creative content.

Sometimes, the best strategy is to use multi-platform distribution. This amplifies your reach, allowing you to engage with different segments of your audience where they are most active.

But will multi-platform content take a lot of time to create? No.

Tools like �쿴�������� 's Creator Studio help you quickly and easily transform your existing video content into various new formats.

Creator Studio lets you repurpose your content across multiple channels, whether you're looking to create social media clips, YouTube Shorts, blog posts, emails, or landing page copy.

4. Repurpose The Video

After setting your goals, picking your source video, and choosing the right platform, the next step is to repurpose the video into new content forms.

�쿴�������� Creator Studio recommends moments in your video that are best suited for social media.

Start by thoroughly analyzing your source video to identify key points, valuable insights, and engaging moments that can stand alone as separate pieces of content.

This breakdown will serve as the foundation for your repurposing efforts, helping you to pinpoint elements that can be transformed into new formats.

Depending on your goals and the chosen platforms, decide on the formats that best suit your repurposed content. 

Here are some ideas to get you started:

• Social Media Clips: Edit your video into shorter clips highlighting interesting tidbits, useful tips, or compelling questions. Tailor these clips for specific social media platforms like Instagram, Twitter, or TikTok, considering each platform's audience and optimal video length.
• Blog Posts: Transcribe the video or use its key points to write detailed blog posts. This format is ideal for sharing in-depth insights, tutorials, or stories from the original video. Enhance your blog posts with images, quotes, or video snippets to make them more engaging. �쿴�������� Creator Studio helps you generate 3 types of SEO-optimized blog posts: listicle blog post, “how-to” blog posts, and Q&A blog posts.
• Infographics: Convert data, statistics, or step-by-step guides from your video into visually appealing infographics. These are effective for platforms like Pinterest or to enhance blog posts.
• Podcasts: If your video contains compelling dialogue or interviews, consider extracting the audio to create podcast episodes.
• Email Newsletters: Use insights or stories from your video as content for your email newsletters.

Optimize it for each platform. Adjust the aspect ratio of videos, create captivating headlines and descriptions for blog posts, and use platform-specific hashtags for social media posts.

For example, YouTube Shorts require a ratio of 9:16, catering to mobile users who prefer vertical viewing. On the other hand, traditional YouTube videos use a 16:9 aspect ratio, perfect for desktop viewing and more in-depth content.

For Instagram, you have several options depending on where you want your content to appear. Instagram Stories and Reels also favor a 9:16 aspect ratio. For feed posts, you can use square videos (1:1 aspect ratio) or slightly wider formats like 4:5 for portrait videos.

8 Creative Examples To Repurpose Video Content

There are many clever ways to give your existing videos a total makeover for different platforms.

This section will cover 8 creative examples of repurposing your popular videos into exciting new content.

1. Identify High-Performing Videos For Repurposing

The first step in identifying high-performing videos involves understanding and analyzing key performance metrics.

These metrics vary depending on the platform but generally include:

• Views: The total number of times the video has been watched. High view counts indicate the content is attractive and compelling enough to draw attention.
• Engagement: This includes likes, comments, shares, and the overall interaction rate. Videos with high engagement rates suggest that the content resonates well with the audience, prompting them to interact with it.
• Watch Time: The total time viewers have spent watching your video. Longer watch times indicate content that keeps viewers interested and engaged throughout.
• Completion Rate: The percentage of viewers who watch the video from start to finish. A high completion rate suggests the content is captivating enough to retain viewers’ attention until the end. For example, a course on �쿴��������.
• Click-Through Rate (CTR): For videos aimed at driving action, such as visiting a website or making a purchase, the CTR measures the effectiveness of the video in converting viewers into taking that action.

To identify your high-performing videos, collect and analyze the above metrics. Most social media platforms and video hosting services provide detailed analytics that can help you assess the performance of your content.

Then do the following:

1. Aggregate Data: Collect performance data for all your videos across platforms over the last 6 to 12 months — to account for seasonal trends or anomalies.
2. Identify Trends: Look for patterns in the data that might indicate why certain videos performed better than others. Think of things like video topic, format, length, or even the time it was posted.
3. Benchmark: Compare the performance of your videos against each other and, if possible, against industry standards or competitors. This will help you understand what "high performance" looks like in your context.
4. Collect Audience Insights: Dive deeper into engagement metrics and audience demographics. Videos that attract your target audience or spark a lot of interaction are prime candidates for repurposing.
5. Analyze Feedback: Don’t overlook qualitative data. Review comments and shares for insights into what viewers particularly liked about the video or how they interacted with it.

Armed with this data, start selecting the best candidates for repurposing. Look for videos that performed well across the board and those that align with your current marketing goals and target audience.

2. Segment Your Video Content Into Shorter Clips

Start by watching your original video content. Identify key moments that stand out. These could be: